Knowing What to Test Next for Fun & Profit

A talk by Nick Disabato
Designer & Writer, Draft

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Categories covered by this talk

About this talk

  • How to use evidence to drive new design decisions
  • A 3-step way to prioritize all of the changes you want to make, maximizing impact in the process
  • What metrics to pay attention to, and how to measure them

Nick Disabato

Draft optimizes Shopify Plus stores by leveraging design research to come up with test ideas that beat the industry average by over 4x. Our average conversion rate increase is 10%, and you should hire us.

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