BFCM: What Should be on Your Marketing Plan this Year?

A talk by Chloë Thomas
Author, Speaker, Podcast Host, eCommerce MasterPlan

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About this talk

2020 is going to see a Black Friday / Cyber Monday period unlike any we've seen before. The pandemic has caused a MASSIVE consumer shift to purchasing online, and since March we've all been playing catch up.

That makes this BFCM an amazing opportunity to recruit new customers who will stick around for years to come.

In this session Chloë will provide tips and tactics to help you: - Identify where you should focus your effort to maximise your BFCM success - Understand which marketing methods to focus your efforts on to create future sales - Learn how to structure your BFCM plan to achieve greater profitability

Including lots of examples


Sign up here to get immediate FREE access to: (1) the first 2 chapters of eCommerce Marketing How to Get Traffic that BUYS to Your Website, (2) a 30min video guide to the core messages in the book, including how to use the Customer MasterPlan Model to improve your marketing, (3) an audio version of the video guide you can download and listen to wherever you like, (4) templates for the Customer MasterPlan model exercises.

Please note, you need to register as an attendee before you can access this freebie.

Chloë Thomas

eCommerce MasterPlan exists to help retailers solve their eCommerce Marketing Problems. We host the eCommerce MasterPlan podcast, the occasional Virtual Summit, and publish a range of eCommerce books.

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