Black Friday, Cyber Monday, blah blah blah blah blah, blah blah blah blah! If your holiday plan consists of centering on these days you’re going to be left playing holiday catch-up. To have a successful holiday season you need to set up your email program for success by focusing on what’s going to impact your revenue this holiday season — not fluff around animated GIFs and countdown timers. Time is tight and so are resources. Join this session where veteran marketing strategist Greg Zakowicz breaks down the three main components needed to maximize this year’s unique holiday season.