About this talk
This year, it isn’t just BFCM, it's BFCM-COVID-19. Online sales are expected to break all records as customers are going to rely more on online shopping than ever before.
To help you prepare for the greatest ecommerce holiday season we’ve ever seen, I'm going to show you 3 Messenger tactics that fast-growing brands deploy to generate more sales and maximize their revenue per visitor.
First of all, I'm going to show how you can cut through the holiday noise with Facebook Messenger campaigns and reach your customers 8x more effectively compared to emails.
Then, I'm going to teach you how you can run twice as more effective FB/IG BFCM promotions leveraging Messenger.
And lastly, I'll teach you how to deal with discount abandonment. 90% of customers don't use the discount they ask for. I'll show you how innovative brands solve this and retarget discount abandoners effectively.