Interview: Cara Wood - BFCM Email Automations

A talk by Cara Wood
Digital Marketing Manager, ShopPad

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About this talk

Black Friday through Cyber Monday (BFCM) is one of the busiest weekends in retail. It’s all hands on deck from your marketing team to your fulfillment team.

Streamlining and automating as much of the work ahead of time as you can gives your staff a chance to breathe and even enjoy the holiday weekend for themselves. It also allows your team to take their time putting your BFCM weekend together in the weeks leading up.

With so many types of automation tools available now, let’s talk about the BFCM projects and tasks you should absolutely have automated in 2020.

Cara Wood

ShopPad was founded in 2012 to help Shopify Stores grow. We're passionate about marketing highly scalable solutions designed specifically for Shopify.

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